Our symbol is the Chinese character for dragon, the bringer of change and transformation. Dragon symbolism is present in practically every culture around the world since prehistoric times. It is thought to have originated from the East, and yet its meaning has evolved in different parts of the world to fit the context of the culture. The dragon embodies kindness, sharing of resources, wisdom and knowledge.

Organizational Transformation
Like the Eastern dragon symbolism, positive change and direction are the most deeply held values of French & Associates. Clearly, it is not easy, nor perfect, and the complexity of human interaction has to be realistically understood. The ability to be together and candidly dialogue about the situation and the outcomes becomes extremely critical.
No single model or approach fits all, as organizations are not machines but dynamic and organic entities with many internal and external influences. The people of the organization become the center for organizational transformation because they bring energy and definition to what will happen and how it will be accomplished.
As Heraclitus said, "It is in changing that things find purpose."

Values and Philosophy
Our core values and philosophy reflect the belief that people inside an organization have the greatest understanding and knowledge about needed direction and the issues to be addressed. The primary role of consultants is to be the co-facilitators of these processes and dialogue. Listening becomes a very significant tool to enable thoughts and hopes to materialize into tangible outcomes and results.
This is best illustrated with the Chinese character for, "listen."

The meaning is to listen with the ear, giving respect as you would a king, watching with the eye, and doing this with a full heart. Strategies may take many different forms during the course of organizational change because of the dynamic nature of each situation. Our commitment is to work respectfully and thoughtfully with each situation for the emergence of positive change and transformation.

Organizations with the courage to face challenges, innovate, and constantly reinvent their work and environment are those best equipped to meet the future.
-Unknown